Welcome to MKTG Collective
Hi, I'm Katlyn Gambill, and I'm on a mission to help emerging sports organizations unlock sustainable digital revenue growth.
After spending nearly a decade driving digital transformation in the NHL with the Minnesota Wild and Los Angeles Kings, I made an unexpected pivot that changed my perspective on sports business forever: I joined the rapidly growing world of pickleball as Head of Digital Marketing for the Association of Pickleball Players.
Throughout my career, I've led transformative digital initiatives that directly impacted revenue growth. At the Los Angeles Kings, I developed comprehensive social media strategies that drove ticket sales and generated new revenue streams through partnerships with brands like GEICO, Popcornopolis, and MANSCAPED. With the Minnesota Wild, I pioneered digital strategies that significantly enhanced the team's online presence and fan engagement. Now, as Head of Digital Marketing at the Association of Pickleball Players, I'm spearheading digital transformation initiatives that encompass everything from organic and paid social media to email marketing and website development, all focused on driving sustainable revenue growth.
This journey from traditional to emerging sports revealed a crucial gap in our industry: while there's plenty of advice about general sports marketing and traditional revenue models, there's virtually no guidance on the unique challenges and opportunities in monetizing emerging sports in the digital age.
That's why I created MKTG Collective.
What You'll Find Here
MKTG Collective is where theory meets practice. Every week, I share battle-tested strategies, frameworks, and insights drawn from my experience across both traditional and emerging sports. You'll get:
Revenue growth strategies specifically designed for emerging sports organizations
Real-world case studies from my journey across the NHL and pickleball landscape
Practical templates and tools you can implement immediately
Data-driven approaches to digital monetization
Insights on building inclusive, revenue-generating communities
Who This Is For
Emerging sports organizations looking to scale their digital revenue
Sports business professionals navigating the digital transformation
Athletes and leagues building sustainable digital business models
Marketing leaders seeking proven strategies for non-traditional sports
Anyone interested in the future of sports business and digital monetization
Why Subscribe?
The sports industry is changing rapidly. Traditional playbooks are becoming obsolete, and emerging sports are creating new rules for success. By subscribing to MKTG Collective, you'll stay ahead of these changes with:
Subscription
Insights on digital revenue growth
Essential frameworks for emerging sports
Selected case studies
Access to our growing community
Deep-dive revenue optimization guides
Exclusive templates and tools
Implementation playbooks
My Promise to You
Every piece of content I share comes from real-world experience and is designed to be immediately actionable. No theoretical fluff, no recycled general advice – just practical strategies that work for emerging sports.
Join me in reshaping the future of sports business, one digital strategy at a time.
Want to chat? Find me on X/Twitter [@KatlynGambill] or email me at katlyn@mktgcollective.com.
The future of sports business lies in digital innovation and inclusive growth. Let's build it together.
